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For the past few decades, agility in the technology sector has largely meant moving faster and faster down a predetermined path; innovation has largely been driven by our ability to cram more transistors onto a silicon wafer. With every new generation of chips came new possibilities and new applications. The firms that developed those applications the fastest won.

Over the coming decades, however, agility will take on a new meaning: the ability to explore multiple domains at once and combine them into something that produces value. We’ll need computer scientists working with cancer scientists, for example, to identify specific genetic markers that could lead to a cure. To do this, we’ll need to learn how to go slower to have a greater impact.

This change will be profound. We will need to rethink old notions about how we compete, collaborate, and bring new products to market. More specifically, we will have to manage three profound shifts that will force us to widen and deepen connections between talent, technology, and information rather than just moving fast and breaking things.

Shift 1: From A Digital To A Post-Digital Age. It’s hard to imagine that 30 years ago, most American households didn’t have a computer, much less a mobile phone. Yet today, a typical teenager armed with a smartphone has access to more information than a highly trained specialist working at a major institution a generation ago.

What’s driven all this advancement has been Moore’s Law, our ability to double the power of our computing technology about every 18 months. Yet now Moore’s Law is approaching theoretical limits and will most likely come to an end in the next decade. New computing architectures, such as quantum and neuromorphic technologies, have great potential to further advancement, but will be far more complex than digital chips. Make no mistake, the transition will not be seamless.

At the same time, we’re seeing the rise of nascent technologies, such as synthetic biology, advanced materials science and artificial intelligence. Again, these new technologies represent a significant increase in complexity. We’re rapidly moving from an environment where we understand the technologies we use and their implications extremely well to an era in which we do not. If we continue to move fast and break things, we are likely to break something important.

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Shift 2: From Rapid Iteration to Exploration. Over the past 30 years, we’ve had the luxury of working with technologies we understand extremely well. Every generation of microchips opened vast new possibilities, but worked exactly the same way as the last generation, creating minimal switching costs. The main challenge was to design applications.

So it shouldn’t be surprising that rapid iteration emerged as a key strategy. When you understand the fundamental technology that underlies a product or service, you can move quickly, trying out nearly endless permutations until you arrive at an optimized solution. That’s often far more effective than a more planned, deliberate approach.

Over the next decade or two, however, the challenge will be to advance technology that we don’t understand well at all. Quantum and neuromorphic computing are still in their nascent stages. Exponential improvements in genomics and materials science are redefining the boundaries of those fields. There are also ethical issues involved with artificial intelligence and genomics that will require us to tread carefully.

So in the future, we will need to put greater emphasis on exploration. We will need to spend time understanding these new technologies and how they relate to our businesses. Most of all, it’s imperative to start exploring early. By the time many of these technologies hit their stride, it may be too late to catch up.

Shift 3: From Hypercompetition to Mass Collaboration. The competitive environment we’ve become used to has been relatively simple. For each particular industry, there have been distinct ecosystems based on established fields of expertise. Competing firms raced to transform fairly undifferentiated digital inputs (chips, code, components, etc.) into highly differentiated products and services. You needed to move fast to get an edge.

This new era, on the other hand, will be one of mass collaboration in which government partners with academia and industry to explore new technologies in the pre-competitive phase. For example, the Joint Center for Energy Storage Research combines the work of five national labs, a few dozen academic institutions, and hundreds of companies to develop advanced batteries.

Or consider the Manufacturing Institutes, which focus on everything from advanced fabrics and biopharmaceuticals to robotics and composite materials. These active hubs allow companies to collaborate with government labs and top academics to develop the next generation of technologies. They also operate dozens of testing facilities to help bring new products to market faster.

I’ve visited some of these facilities and have had the opportunity to talk with executives from participating companies. What has struck me is how how excited they are for the possibilities of this new era. Agility for them doesn’t mean learning to run faster down a chosen course, but to widen and deepen connections throughout a technological ecosystem.

Not so long ago, this kind of mass collaboration, often involving direct competitors would have seemed strange, if not hopelessly naive. Yet today, high performing firms — from corporate VCs to corporate accelerators — are increasingly aware that they need to connect or get shut out. One example is especially instructive. When IBM decided to develop the PC in 1980, they sent a team to Boca Raton to work in secret and launched the product a year later. To develop quantum computing, however, they’ve created a Q Network, which includes several of the National Labs, research universities, potential end users like major banks and manufacturers as well as startups.

What’s becoming increasingly clear is that the breakthrough applications of the future will not be based on a single technology like a digital microchip. These new technologies are far too complex for anyone to develop on their own. That’s why we can expect the basis of competition to shift away from design sprints, iterating, and pivoting to building meaningful relationships in order to solve grand challenges. Power in this new era will not sit at the top of industrial hierarchies, but will emanate from the center of networks and ecosystems.


The book that started the Techlash.
A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.
Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms -- Facebook, Amazon, and Google -- that now determine the future of the music, film, television, publishing and news industries.
Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: overlooking piracy of books, music, and film while hiding behind opaque business practices and subordinating the privacy of individual users in order to create the surveillance-marketing monoculture in which we now live.
The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Today, Google's YouTube controls 60 percent of all streaming-audio business but pay for only 11 percent of the total streaming-audio revenues artists receive. More creative content is being consumed than ever before, but less revenue is flowing to the creators and owners of that content.
The stakes here go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, as well as music and other forms of entertainment, from a small group of companies poses a real threat to democracy.
Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.

About the Author

Jonathan Taplin is the Director Emeritus of the USC Annenberg Innovation Lab, and a former tour manager for Bob Dylan and The Band, as well as a film producer for Martin Scorsese. An expert in digital media entertainment, Taplin is a member of the Academy Of Motion Picture Arts and Sciences and sits on the California Broadband Taskforce and Los Angeles Mayor Eric Garcetti's Council on Technology and Innovation.

Praise For…

Praise for Move Fast and Break ThingsA New York Times Book Review Editors' Choice
An Amazon Best Business & Leadership Book of the year
Longlisted for Financial Times/McKinsey Business Book of the Year
A strategy+business Best Business Book of the year

'Jonathan Taplin's Move Fast and Break Things argues that the radical libertarian ideology and monopolistic greed of many Silicon Valley entrepreneurs helped to decimate the livelihoods of musicians and is now undermining the communal idealism of the early internet.'—Walter Isaacson, New York Times Book Review
'Taplin is uniquely poised to deliver us Move Fast and Break Things, a relentless critique that seeks to answer the above question of why the internet has hindered, rather than helped, those trying to make a living in the arts.'
New York Daily News
'A scathing indictment of these tech companies' greed and arrogance.'
The Guardian
The Economist
'A necessary book that shows how the Internet revolution has damaged the way we interact as human beings, along with democracy itself.'Break
The Nation
'Taplin brings an informed perspective to his task, and an idiosyncratic background..[his] broader explanation of the upheaval in the music and media industries is illuminating.'
Wall Street Journal
'An impassioned new book..Taplin is at his strongest when he pulls back the curtain on vague and lofty terms such as 'digital disruption' to reveal the effects on individual artists..His prose is bold..his overall point is an important one.'
Washington Post
'A solid qualitative and quantitative analysis..most every creator of music and film should welcome the clarion call of Taplin's book.'
'A breakthrough, must-read book..a tour de force..If you want to understand what has happened to our country and where tech will take us in the era of Trump, put aside some time to read this book. It will take your breath away.'
'An excellent new book..Taplin makes a forceful and persuasive case that companies like Google and Facebook could employ their powerful artificial intelligence programs to prevent the infringement of existing copyright laws.'
Chicago Tribune
'Jonathan Taplin has a bone to pick with Silicon Valley, and it is a big one.'
Huffington Post
'Taplin outlines in devastating detail how the digital economy has hurt creative types..a punch to the gut of Silicon Valley's self-righteous posture.'
Fast Company
'An absolute must-read for anyone who wants to gain a little savvy in the internet era.'
'A bracing, unromantic account of how the internet was captured..a timely and useful book. Taplin's book ranges widely over the digital landscape and ventures where most commentators rarely go.'
The Guardian
'A stinging polemic that traces the destructive monopolization of the internet by Google and Facebook.'
The Australian
'Comprehensive..Where Taplin excels is by putting all this into the context of the changing global economy.'
The Times of London
'Required reading..a nuanced look at the downside of what is glibly tossed around as 'disruption' by various cyber-messianic blowhards.'
Charles Pierce,
'An important new book..[Taplin is] a smart and thoughtful student of the cultural landscape.'
Peter Bart, Deadline Hollywood
'Insightful.. Taplin provides a keen, thorough look at the present and future of Americans' lives as influenced and manipulated by the technological behemoths on which they've come to depend. His work is certainly food for thought.'
Publishers Weekly
'A powerful argument for reducing inequality and revolutionizing how we use the Web for the benefit of the many rather than the few.'
Kirkus Reviews
'The book to read right now is Move Fast And Break Things, by Jonathan Taplin.'—Rod Dreher, The American Conservative
'Jonathan Taplin's brave new book unmasks a grid of high tech corporate domination that didn't have to be but that now threatens democracy itself. Like the great muckrakers of a century ago, Taplin explains clearly how that domination works and challenges us to do something about it. Our future may well depend on whether we heed him.'
Professor Sean Wilentz, author of The Rise of American Democracy
'Move Fast and Break Things is a compelling work with a clear central vision and a cumulative power that is convincing ..To read Move Fast and Break Things is to be forced to ponder one's implicit support of technological platforms whose creators are, on matters of markets and deregulation, more closely aligned with the likes of Robert Bork, Paul Ryan, and Grover Norquist than with, say, Ruth Bader Ginsberg..there is a lot at stake in Move Fast and Break Things, and a real urgency to do something about it.'—Chapter 16
'Taplin's new book is an eye-opening portrait of the adversaries in the war over control of new ideas and big data, and what it will take to win.'
IP Watchdog
'Taplin does a brilliant job of making his case.. If you're interested in how technology is shaping the world around us, this book is well worth reading.'
Evening Standard (UK)
'In this incisive work, Taplin makes the case that Internet monopolies have reshaped the online marketplace, via data mining and advertising, to enormous, unconstitutional profit..Taplin draws on his own experience in the entertainment industry, wherein he worked as a tour manager for artists like Bob Dylan and the Band, and as a producer for Scorsese. He employs a measured, persuasive tone, and makes a compelling case for re-envisioning the Internet and reinstating value in creating meaningful art. He considers solutions such as a universal basic income, artist co-ops and greater emphasis on community in order to salvage creative cultural output and assess its value..Taplin's topic is as important as his arguments are enlightening.'
Shelf Awareness
'Taplin writes eloquently and passionately about the human toll of the Internet age.. This is not a 'technology book' because that term would be far too limiting. By reading Move Fast, we can understand much of the acceptance of Donald Trump in 2016.'
Jon Friedman, -
'Jon Taplin's Move Fast and Break Things is a provocative and long overdue examination of the giant Internet monopolies that have come to dominate our economy, politics and culture with grave consequences for the quality of our lives. Well written and highly entertaining, this is an ideal book for the lay reader and for students. I like it so much I am using it in my classes this year.'
Robert W. McChesney, co-author, People Get Ready: The Fight Against a Jobless Economy and a Citizenless Democracy
'Jonathan Taplin, more than anyone I know, can articulate the paralyzing complexities that have arisen from the intertwining of the tech and music industries. He counters the catastrophic implications for musicians with solutions and inspiration for a renaissance. He shows the way for artists to reclaim and reinvent subversion, rather than be in servitude to Big Tech. Every musician and every creator should read this book.'
Rosanne Cash, Grammy-winning Singer and Songwriter
'Jonathan Taplin's Move Fast and Break Things, a rock and roll memoir cum internet history cum artists' manifesto, provides a bracing antidote to corporate triumphalism--and a reminder that writers and musicians need a place at the tech table and, more to the point, a way to make a decent living.'
Jeffrey Toobin, author of American Heiress
'Move Fast and Break Things goes on my bookshelf beside a few other indispensable signposts in the maze of the 21st Century--The Technological Society by Jacques Ellul and The Medium is the Message by Marshall McLuhan. I pray the deepest and highest prayer I can get to that this clarion warning is heeded. The survival of our species is at stake.'
T Bone Burnett, Grammy-winning producer and musician
'In a remarkably innovative and precise amalgam of political economy and cultural criticism, Taplin delivers a devastating critique of our 'knowledge-based' economy. This book is a profound analysis of the ruinous impact of the internet economy on the promise of American life.'
Benjamin Schwarz, national editor, The American Conservative, former national editor, The Atlantic
'This is an essential book and a singular hybrid--lucid alternate history of our digital transformation, digital memoir of a pioneering culture industry player, and bracing polemic on how our culture was hijacked and might still be redeemed. And my reaction to Move Fast and Break Things was a three-party hybrid too--provoked, enlightened and inspired.'

Move Fast And Break Things Pdf Free Download Online

Kurt Andersen, host of the Peabody-winning public radio program Studio 360
'Jonathan Taplin's new book could not be more timely. Twenty years after the initial euphoria of the Web, ten years after the invention of social media, it's time to stop breaking things and start thinking seriously about the new habitat we're creating. Move Fast and Break Things provides a blueprint for a future that humans can live in.'

Move Fast And Break Things Pdf free. download full

Frank Rose, author of The Art of Immersion
Product Details
ISBN: 9780316275774
ISBN-10: 0316275778
Publisher: Little, Brown and Company
Publication Date: April 18th, 2017
Pages: 320
Language: English
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